Nicole Binder
Senior Digital Deployment Analyst
Commerce Bancshares Inc
Biography
Job Description: I use HTML coding to create email campaigns that are sent to thousands of consumers with informative, personal, and/or commercial content. I also code intercept messages that appear to users when they log into their online banking accounts. I then translate the results into actionable insights.
Key Responsibilities:
- Developing HTML email templates that are responsive and visually aligned with the branding guidelines
- Creating and scheduling email campaigns
- Coding and deploying intercept messages
- Selecting and branding stock photos to use in campaigns
- Testing and troubleshooting HTML code
Frequently Used Skills:
- Communication
- Problem-solving
- Time management
- Adaptability
- Project management
How did the Enterprise Leadership major contribute to your career?
"It equipped me with a mixed skillset in business strategy, communication, and leadership. Also gave me the ability to work cross-functionally, lead projects, and think critically about user experience and business outcomes."
What advice would you give to a student interested in pursuing a job or career field like yours?
"Never stop learning. You don’t have to become a full time college student again or earn your Master’s degree; it can be as easy as watching coding videos on YouTube to learn something new."
More info on similar careers: https://www.onetonline.org/link/summary/41-3021.00
