Brina Bily
Director, Fan Engagement
Des Moines Buccaneers
Biography
Job Description: I lead all aspects of the fan experience for our hockey team, including marketing, social and digital media, game production, and merchandise.
Key Responsibilities:
- Develop and execute integrated marketing campaigns
- Oversee all social and digital media strategy and content
- Lead game-day production and in-arena entertainment
- Manage retail strategy and merch operations
- Collaborate with sponsorship and ticketing teams
Frequently Used Skills:
- Communication
- Problem-solving
- Leadership
- Teamwork
- Creativity
How did the Enterprise Leadership major contribute to your career?
"Enterprise Leadership taught me how to successfully lead a team, develop a wide range of business skills, and approach problem-solving with confidence."
What advice would you give to a student interested in pursuing a job or career field like yours?
"Internships are key, especially when trying to break into sports after college. I took a non-traditional route, starting in creative advertising to build both soft and hard skills before transitioning into sports. Work hard and say yes to every opportunity."
More info on similar careers: https://www.onetonline.org/link/summary/11-2021.00
