Brelyn Alston-Barclay
Director of Integrated Marketing/Media Founder
Skeps and Brezzythekickballer
Biography
Job Description: I serve as Director of Integrated Marketing at Skeps, where I oversee enterprise brand strategy and digital marketing. Outside of that, I run the sports media channel Brezzythekickballer, which has generated over 52 million views and over 13,400 subscribers in six months. Alongside producing the content, I actively compete at the highest level playing live on ESPN2 and winning internationally with Team USA against Mexico.
Key Responsibilities:
- Omnichannel campaign stretegy and execution
- Brand positioning and messaging alignment
- Event and industry activation
- Agency and cross-functional project management
- Performance analytics and optimization
Frequently Used Skills:
- Leadership
- Teamwork
- Problem-solving
- Project management
- Creativity
How did the Enterprise Leadership major contribute to your career?
"It started with Professor Nancy Millice believing in my ambition to work in sports and pushing me forward. The Enterprise Leadership degree provided an interdisciplinary foundation across marketing, sales, and accounting, training me to step away from simple, linear problems and tackle complex business issues. That mindset taught me to think outside the box, identify blind spots, and uncover strategic opportunities that others consistently overlooked."
What advice would you give to a student interested in pursuing a job or career field like yours?
"Whether you are in enterprise marketing or content creation, master your audience above all else understand exactly who they are, why they watch, and what they need by building a true customer persona. Pull directly from every diverse life and professional experience you have, and never hesitate to apply frameworks from one industry to another. Most importantly, don't fear being wrong; when people claim your approach won't work, stand firm in your conviction and find a way through."
More info on similar careers: https://www.onetonline.org/link/summary/11-2021.00
